This project was a referral from DDI. The Pedowitx Group,  asked me to design an educational map to teach the 5 stages of revenue marketing change. The key points and purpose of the project were as follows;

• What we do as a company is help marketing organizations transform from a traditional marketing function (creating advertising, trade show, and marketing slicks) to a revenue center 
• by teaching them how to USE what they create to generate demand. So our audience is marketing leaders and executives. 
• The map is meant to be a visual representation of the journey a marketing organization takes when making this transformation in terms of driving change. 
• Similar to the DDI maps, I'd like few words on the map itself, and utilize the back page (pictured left) for questions and notes that are important

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